ALTBalaji issues apology, removes His Storyy poster after Vikramaditya Motwane’s post

On Saturday night, filmmaker Vikramaditya Motwane took to social media to criticise Ekta Kapoor’s ALTBalaji for allegedly plagiarising the poster of a brief movie, Loev. The AK vs AK director alleged that the makers of ALTBalaji’s His Storyy copied the poster of Loev for his or her poster. After Vikramaditya’s posts, the OTT platform has eliminated the contentious poster and has apologised “for the oversight on part of their design team”.


In a press release posted on Twitter, ALTBalaji mentioned the resemblance between the 2 posters can’t be handed off as a “mere coincidence.” The assertion learn, “On the 9th of April, we released a poster of ‘His Storyy’ and were made aware of the existence of Sudhanshu’s ‘Loev’ poster. The uncanny resemblance and similarity cannot be written off as a mere coincidence.

“It has been an oversight on a part of our design staff. For this we apologise.”

It additional learn, “We respect the creativity of every designer and would never intentionally lift their work nor disregard their talent. Thus, an apology to the artists involved in the making of this poster is warranted. We have deleted the poster from all out platforms and we humbly apologise to the artists invloved in the creation of the beautiful poster of ‘LOEV’.”


The assertion by AltBalaji got here hours after filmmaker Vikramaditya Motwane lashed out on the OTT platform for persevering with to show the poster regardless of Susdhanshu Saria’s allegations. Sudhanshu is the director of LOEV. He can be the winner of the National Film Award for Best Non-Feature Film Direction for his movie Knock Knock Knock.

Vikramaditya Motwane had posted a collection of Instagram tales late Saturday night slamming the staff at ALTBalaji. He mentioned that it was shameful that fairly than apologising for the “folly” the manufacturing home continued to show the contested artwork work on its social media. He shared the posters of each LOEV and His Storyy and known as the latter “a cute copied” poster.

He wrote, “It’s like the intern at @altbalaji googled ‘Indian same sex film’ and decided to rip off the first poster they found. I say intern because I cannot believe that a working professional in the industry would have the lack of integrity to hahahahahahah who the f**k am I kidding! Interns are a thousand times better. Also, Balaji has a HisStoryy of doing this.”

Motwane then gave a couple of examples to ascertain that Balaji has a historical past in copying creatives. He shared a poster of Kangana Ranaut’s Judgementall Hai Kya (2019) and an oddly comparable art work completed reportedly by Hungarian artist, Flora Borsi. In 2019, the Hungarian artist had accused the makers of plagiarising her work.

The subsequent story confirmed a poster of Taiwanese net collection His Story, a homosexual love story. The AK vs AK director mentioned that the title of Ekta Kapoor’s His Story has been plagiarised from the Taiwanese drama.

Earlier filmmaker Sudhanshu Saria additionally took to social media to accuse ALTBalaji of plagiarism.


After Sudhanshu Saria accused ALTBalaji of plagiarism, Twitter customers began stating similarities between the posters of ALTBalaji exhibits and that of worldwide initiatives. The poster of The Married Woman, starring Ridhi Dogra and Monica Dogra, and Patralekhaa’s Mai Hero Boll Raha Hu’s poster can be mentioned to have been copied. While The Married Woman’s two creatives appear like a duplicate of Kate Winslet movie Ammonite and Persona, Mai Hero Boll Raha Hu newest poster appears to be a rip-off of Netflix collection Hollywood.

The thread is being broadly circulated on Twitter.

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