From a stitching machine in his kitchen to the Sewing Down South retailer on King Street, it has been an actual journey for Southern Charm star Craig Conover. But this weekend he formally opens the door to his firm’s brick-and-mortar retailer and kicked off the celebrations with a non-public family and friends occasion Friday night time.
“This is amazing,” he informed Decider completely as we caught up in the again of the shop at 493 King Street in Downtown Charleston, the place he’ll quickly document episodes of his podcast, Pillows and Beer, with co-star and co-host Austen Kroll. “We didn’t know how chaotic it was gonna get but this is the perfect amount of chaos and fun,” he stated of the kick-off occasion. “I actually have been very heart warmed by who did show up tonight,” he stated, appreciating the presence of “best friends and family,” which included Southern Charm stars Kroll, Patricia Altschul, John Pringle, Danni Baird, and Leva Bonaparte. Conover even popped outdoors to take footage with the regular stream of individuals hoping to get a look of him and all the great inside the shop, which formally opens its doorways on Saturday. “There seems to be a lot of positivity and excitement around tonight and tomorrow,” he observed, and it’s true.
There was a buzz in the shop as Conover and his enterprise companions mingled and celebrated their exhausting work. The Sew What wall was an enormous hit you’re positive to see throughout Instagram quickly, and occasion attendees sipped on Kroll’s Trop Hop beer and different specialty drinks and snacks whereas looking the merchandise which incorporates, sure, pillows, but additionally vivid reusable cups that say “What’s Wrong With My Sewing?” cozy hats, sweatshirts, and t-shirts, in addition to candles (which Conover was particularly enthusiastic about), kitchen objects, and extra — lots of that are solely accessible in the shop.
Conover first knew his dream of a retailer was doable after embarking on his Pillow Party tour in 2019, making stops at shops up and down the east coast whereas assembly followers and promoting pillows. The pillow events had been a proof of idea for him, and as he defined, “My vision was to have a boutique hole-in-the-wall shop in Charleston where you come by, limited inventory, and because of all of our hard work we were able to turn it into a massive flagship store which is going to be a staple to visit on King Street, I hope.”
He was touched that not solely had been his TV friends current, however different Charleston buddies and “A lot of good people and positive energy here tonight,” a few of which had been so enthusiastic about their purchases, they had been already sporting their new sweatshirts across the retailer.
Also in attendance was ex-girlfriend Natalie Hegnauer, who Conover confirmed, “We broke up but we’re good, we’re friends. It’s just tough. I’ve never gone through a breakup like this before but we love each other. We started dating during quarantine and that wasn’t real life sometimes. So we’re still friendly, we still love each other, but it just wasn’t our person. I’m happy she came, and we’ll always support each other.”
He’ll actually be feeling the help in the course of the retailer’s official opening this weekend, as guests had been already seen taking pictures outdoors of the storefront earlier than they may even see what was inside. “I think the town is excited for this and we are excited to deliver,” Conover stated.
“I feel like I’m giving back to King Street where I spent so much of my life,” he stated. “The first bar I went into was across the street, I lived some of the best years of my life here and I love coming back to this block.” Bonaparte joked that she appeared ahead to Craig incessantly stopping into her eating places on the road for lunch, that are all close by, together with Republic, Bourbon & Bubbles, 1st Place, and Mesu. He additionally seems ahead to displaying people who “retail’s not dead and we can spread positivity.”
“When you attack life like somebody who’s pure of heart like Craig, good things happen to you,” Pringle informed Decider. “He followed his dream and said fuck you to all the naysayers, which is very important in life. His quality of who is he as a person, he’s somehow manufactured into a shop here on King. I think he’s gonna be really successful and I’m proud of him.” Pringle additionally joked that the product he needed to buy continues to be “the Craig body pillow, it hasn’t arrived yet.”
He fairly astutely famous that the standard of the merchandise is so good, “You could even pass out on one of these pillows!” when crashing on a good friend’s sofa. If that’s not an endorsement, then what’s? In the meantime, Pringle is engaged on a few facet hustles of his personal, Havers Supply (take a look at the cute Quackers hat impressed by his son) and Trackside Cocktails, and is trying ahead to his sons coming to go to for the summer time in just a few weeks.
“I’ve seen Craig get patronized and ridiculed by unnamed friends of ours for a long long time,” Kroll informed us, “And I just remember when we went on that camping trip to Nashville, Craig didn’t really know what he wanted to do but he knew that pillows were a thing people were responsive to.” Kroll inspired him to “figure out a way to make 10,000 pillows and not 100 in your basement,” and right here we’re at this time.
“He figured out a way to do it and I’m looking around here and I can’t help but be proud and envious at the same time,” Kroll stated. “I hope that I can do the same for myself one day. And I can’t wait to fly to his [additional store] openings in the future because I have no doubt that he will be [sold] out of all products by weekend’s end.” As for Kroll’s beer on faucet on the retailer? “My product will be out by tonight,” he acknowledged, additionally saying he was “very thankful that Craig has said he will keep it on tap and that just shows what a good friend that Craig is to me.”
And some excellent news for these searching for the beverage outdoors of the Sewing Down South retailer, as Kroll gave us the replace that “It’s doing very well for me in that it sells out in a couple of weeks every time I bring out a new batch and it’s supposed to last me a lot longer than it does, so it’s a good bad problem to have. A lot of very exciting things happening very soon for me,” he teased, which implies the product will likely be increasing to new states quickly.
Altschul breezed into the shop (trying fairly glamorous!) with buddies and providing her congratulations to Craig, as did Leva Bonaparte and former Southern Charm forged member Eliza Limehouse with a particular buyer in tow — 4-month-old son Patton.
“I am absolutely overwhelmed and proud of Craig right now,” Danni Baird stated, taking a break from working on her artwork. “I’m just jealous. I never thought I would be jealous of Craig. So happy, I’m so proud of him. It actually came to fruition! And he can sew, believe it or not. There is nothing wrong with his sewing.”