Euro 2020: After Cristiano Ronaldo sparks trend, UEFA asks players to stop removing sponsor bottles

European soccer’s governing physique UEFA has requested players to stop removing strategically positioned sponsor drinks from press convention tables on the European Championship in response to a development began by five-time Ballon d’Or winner Cristiano Ronaldo.

Ronaldo, France midfielder Paul Pogba and Italy midfielder Manuel Locatelli all eliminated sponsor bottles away from the view of cameras when taking their seats at official media classes this week.

Tournament director Martin Kallen stated on Thursday that UEFA has “communicated with the teams regarding this matter”.

“It is important because the revenues of the sponsors are important for the tournament and for European football,” stated Kallen.

Pogba, who’s Muslim and doesn’t drink alcohol, eliminated the distinctive inexperienced bottle of official Euro 2020 beer sponsor Heineken. The beer is marketed as 0.0 per cent alcohol.

Kallen stated that whereas players with spiritual objections “don’t need to have a bottle there”, match guidelines require compliance with UEFA’s guarantees to sponsors.

Euro 2020 – Points Table

Media managers at every of the 11 stadiums throughout Europe must also assist with removing beer bottles forward of the arrival of a participant of Muslim religion.

Portugal captain Ronaldo began the development on Monday at a compulsory pre-game information convention by hiding two Coca-Cola bottles and changing them with a water bottle, which was additionally one of many drink maker’s manufacturers.

A drop in Coca-Cola’s share price this week was attributed by some to Ronaldo’s snub, however with none proof that the 2 issues had been linked. Locatelli copied the Portugal nice on Wednesday after serving to Italy beat Switzerland.

It prompted UEFA to remind officers with the groups that players ought to respect the sponsors and the contributions they make to European soccer.

While UEFA is not going to impose fines on particular person players, Kallen stated it was “always a possibility” that nationwide federations get a monetary penalty for additional incidents.

The difficulty is a supply of comedy for different groups.

Scotland midfielder John McGinn quipped “Any Coke?” as a result of there have been no bottles within the squad’s coaching base interview room, and Belgium coach Roberto Martinez stated after a 2-1 victory over Denmark on Thursday that his staff loves the drink.

Coca-Cola is an official sponsor of the Belgian soccer federation.

All 24 groups will get a number of the cash paid by Coca-Cola, Heineken and 10 different top-tier sponsors that contribute to UEFA’s complete match income of virtually 2 billion Euros (USD2.4 billion).

The values of particular person sponsor offers aren’t printed, however UEFA acquired 483 million euros ($576 million) in sponsor offers from 10 companions at Euro 2016 in France, in accordance to the Associated Press.

Players additionally not directly get cash from Euro 2020 industrial revenue through their nationwide federations and golf equipment.

The 24 nationwide federations will share 371 million euros ($442 million) in UEFA prize cash, which usually helps pay participant bonuses. The champions can get a most of 34 million euros ($40.6 million) from UEFA by additionally profitable all three of their group video games.

Hundreds of golf equipment worldwide additionally get shares from at the very least 200 million euros ($239 million) allotted by UEFA from Euro 2020 income as a reward for releasing their players to European nationwide groups. Of that cash, 130 million euros ($155 million) is allotted on a day by day fee for about 630 players collaborating within the last match.

Euro 2020 income can even fund 775 million euros ($925 million) UEFA has promised to its 55 member federations in annual grants and growth undertaking funds for the interval of 2020-24.

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