Magic Johnson and Jalen Rose talk mentorship and business moves

I lastly landed my childhood hero and idol as a guest on this week’s “Renaissance Man.” He modified the NBA along with his dazzling “showtime” play, his megawatt smile and his business chops. And like me, he’s a Michigan man. So when Earvin “Magic” Johnson was youthful, who did he look to as his superb in basketball, business and life?

“I looked at guys like Dr. J. I wanted to be like him,” he instructed me. “And so when I saw him flying through the air and then when I saw the Iceman poster and him sitting on two blocks of ice in the gray sweatsuit, I said, ‘Oh, man, I want that.’”

He acquired that: the championships, the MVP awards and the endorsements. He was a pitchman for Spalding, Pepsi and Converse. If he didn’t have a toothpaste advert, he ought to have. As an American-born black athlete, he helped company America see us as viable endorsers and companions. Sure, there have been others earlier than him, however he was in every single place along with his infectious persona.

I first met Magic simply earlier than I went off to school, not too lengthy after he left the sport along with his earth-shattering announcement that he was HIV optimistic.

He got here to my alma mater, Detroit’s Southwestern High School, the place college students took accelerated lessons and on the finish you earned an in-person viewers with an influential determine. That 12 months, it occurred to be Magic. He gave me some recommendation on being a tall level guard in school and instructed me to maintain my nostril in my faculty books on the University of Michigan. We have been separated by a technology however certain by our geographical origins and physicality.

Fast-forward to 2021, and Magic is a good pal and a mentor, but it surely was nonetheless overwhelming to have him on my present, the place we coated the whole lot from his pump-up music — Michael Jackson — to his favourite movie star Laker fan — Jack Nicholson — and the three gamers he admires most in immediately’s league — Steph Curry, LeBron James and Kevin Durant. He additionally instructed me in regards to the three-month-long cryfest he had in the summertime of 1984.

“When we lost in the 1984 Finals to the Celtics after winning Game 1 in Boston and we had the lead to win Game 2 and [Gerald] Henderson steals the ball at the end and ties the game up … You know, I’ve always excelled in every championship series. And then this was the first time I made critical mistakes for us to lose that championship. So I cried, Jalen, for three months, all summer. I cried because I let my teammates down. I was the reason why we lost the championship.”

He put down the Kleenex, appeared within the mirror and gave himself a important self-review. “The first thing I had to do, Jalen, was identify, to say to myself, I’m not as good as I thought I was. I got to go back to the lab. I got to go back to work. See, self-evaluation is the hardest thing you have to do. Then you can improve.” He turned these salty tears into sweat, understanding 3 times a day that summer time. He was relentless. And the following 12 months, he was victorious, beating the Celtics, led by his rival (and my coach in Indiana) Larry Bird.

A teenage Jalen Rose meets Magic Johnson for the first time in 1992.
A teenage Jalen Rose meets Magic Johnson for the primary time in 1992.
Courtesy of Jalen Rose

“We ended up beating them because I got better and I didn’t make critical mistakes,” Magic mentioned. But his takeaway wasn’t only a ring. It grew to become a life mantra: Don’t encompass your self with sure individuals who will fluff up your bruised ego.

“So I always say to everybody out there, get you a mentor, get you somebody who could tell you the truth … Not somebody that’s always going to say yes to you. Someone that’s going to say no to you.”

Magic is large on mentorship. He sought out mentors early and typically. Now he’s a mogul and owns his namesake chain of theaters. He can also be half proprietor of the LA Dodgers. He mentioned he realized about business from studying books, and he idolized guys like Steve Jobs and his boss, Lakers proprietor Jerry Buss, Ph.D.

“I made sure that I told Dr. Buss, ‘You, as an owner of the Lakers, you have to be my first mentor. Teach me business.’ And sure enough, he explained business to me … And so I owe him a lot for helping me while I was still a player, you know? And then I put a team around myself. Michael Ovitz — who was the most powerful agent probably ever in the history of agency, who who started and built CAA — he said to me, ‘Do you think you’re the best basketball player?’ I said yes. ‘Then you got to get the best people around you. The best managers, the best agents, the best accountants. Those who don’t need your money.’”

Magic jumped into the movie-theater business as a result of he knew how cost-prohibitive actions like professional sports activities had turn into, however film tickets have been nonetheless reasonably priced for households. In reality, African-Americans have been the No. 1 group going to the films, however there have been no theaters of their communities. And additionally in inside cities, venues and shops tended to be subpar and second class. Instead, he constructed top-notch services and made significant investments in our neighborhoods. They have been and nonetheless are extremely profitable, particularly in Los Angeles, the place he enlisted assist from unlikely sources.

“I went and sat down with [leaders of both] the Bloods and the Crips … I said, ‘Listen, can’t be no violence here. Matter of fact, I’ll hire some of you guys and put you to work.’ You know what? I hired 10 out of the gang. Both gangs, 20 gang members, and 15 of them stayed permanently. And it’s really changed their lives.”

Magic is not any stranger to being a life changer. But he’s not the one Johnson influencing others in a optimistic means. His son EJ is brazenly homosexual and doesn’t all the time conform to gender norms, and Magic and his spouse have responded with unconditional love and encouragement. I requested if Dwyane Wade’s public help of his transgender daughter, Zaya, struck a chord with him.

“It makes me feel proud and good, because this is my son. EJ announced that he was gay a long time ago, and Cookie and I love him to death. ‘Hey, be who you want to be. We’re going to support you. We’re going to love you. It don’t change nothing when it comes to us as your parents.’ And so because of that love, because of that support, now he even feels better that he can go out and wear his dress or carry his purse and feel good and comfortable with doing it … EJ has gotten so many letters from … not just here in the United States, but around the world, that he’s changed young people’s lives who were living in the dark, living in fear, Jalen, before him. And now they’re living in the light, and they have confidence to go and tell people in their family that, ‘This is who I am, this is who I’m going to be. I hope you still love me. I hope you still support me.’”

There is presently a “Last Dance”-style documentary being made on Magic, which he mentioned will characteristic interviews with Presidents Bill Clinton and Barack Obama, Larry Bird and Isiah Thomas. “I can tell my story where I started in Lansing, Michigan, where I ended up here in Los Angeles with three beautiful kids, two beautiful grandchildren,” mentioned Magic, who instructed me he grew up watching Oscar Robertson along with his dad and dreaming of enjoying professional ball. That goes to be poignant as a result of I do know what it was wish to be that child watching Magic and imagining I’d someday be hooping on the large stage.

When I used to be within the league, I had his memoir that my mom, famous tremendous Magic fan, purchased for me. He inscribed it for me, writing, “To Lil Magic: When I see you, I see me.” He gave me the blueprint for my recreation, my publish profession and my curiosity in philanthropy. And if I may squeeze in 1 / 4 of what Magic has carried out, I’ll contemplate myself a hit.

Detroit native Jalen Rose is a member of the University of Michigan’s iconoclastic Fab Five, who shook up the faculty hoops world within the early ’90s. He performed 13 seasons within the NBA, earlier than transitioning right into a media persona. Rose is presently an analyst for “NBA Countdown” and “Get Up,” and co-host of “Jalen & Jacoby.” He govt produced “The Fab Five” for ESPN’s “30 for 30” sequence, is the writer of the best-selling e-book, “Got To Give the People What They Want,” a style tastemaker, and co-founded the Jalen Rose Leadership Academy, a public constitution faculty in his hometown.

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