The New York Times on Wednesday named Stella Bugbee to edit its Styles section — a day after the embarrassing announcement that New York journal had hired the paper’s previous Styles editor, Choire Sicha.
Bugbee’s rent on the Times signifies that she is successfully switching locations with Sicha, who’s taking her earlier job as editor at giant at New York journal. That’s regardless of the Times strenuously insisting for weeks that Sicha was staying on the paper, and merely leaving the helm of the Styles section in favor of an undefined e-newsletter undertaking.
“Stella brings to The Times a broad and ambitious vision for Styles coverage, one that embraces fashion and lifestyle even as it explores issues of politics, gender, power and fame,” mentioned the memo from govt editor Dean Baquet, managing editor Joe Kahn and assistant managing editor Sam Sifton.
The memo likewise famous that Bugbee was a “gifted manager.” That’s an space the place Sicha was seen as poor by critics together with Times deputy managing editor Carolyn Ryan, who reportedly clashed with Sicha over his hands-off, freewheeling model.
Bugbee, slated to begin her new job on June 21, is a former editor of The Cut, the style vertical of New York Magazine, and was seen because the odds-on favourite to get the job by many insiders. Her choice for the highest job came nearly two months after Sicha’s surprise announcement on April 19 that he was stepping down to grow to be a marketing consultant on a nascent e-newsletter division.
At least one mentioned the e-newsletter gig was a “charade” put out till Sicha discovered a brand new gig.
“I think they were talking to her before he got fired from the Styles job,” mentioned one insider.
Another mentioned talks could not have formally began till after the Sicha bombshell on April 19 — however she was a recognized amount contained in the Times, which had tried to lure her away from New York Magazine 4 years in the past.
“She was always on their radar,” mentioned the insider.
In 2017, sources mentioned the Times had reached out to her earlier than they employed Sicha however she shocked them by turning down the job and staying at The Cut. That’s when, the supply mentioned, the Times went to a “bakeoff” involving Sicha, media editor Jim Windolf and Lori Leibovich, who was on the time managing a well being vertical for Meredith. The latter has since joined the Times as editor at its Well vertical.
Bugbee in the meantime, after getting a promotion to run The Cut, stepped away in October and have become an editor at giant at New York — the very same job that Sicha landed on Tuesday. “It is almost like two sports teams trading stars,” an insider famous.
Alexandra Jacobs, who had been at Styles for a decade and is certainly one of three deputy editors within the section, was recognized to have put her hand up for the job as effectively and was seen because the main inside candidate. It’s unclear if she is going to keep on the section or search a brand new gig both inside or exterior after getting handed over.
“They treated her nicely when she applied for the job, but it was pretty clear there was no urgency in her consideration,” in accordance to a spy.
Sicha, on his manner out the door in April, additionally posted on Twitter that everybody ought to apply for the job. That was seen by some as a ticked-off Sicha, who previously labored for the now-defunct gossip website Gawker, making a little bit of mischief for his bosses. “I am sure they were inundated with resumes.”