NY Times, reporter Taylor Lorenz sued for defamation by TikTok agent

TikTok agent Ariadna Jacob, who represents stars like Charli D’Amelio and different on-line influencers, have slapped The New York Times and its reporter Taylor Lorenz with a $6.2 million defamation lawsuit.

Filed within the US Southern District of New York, the lawsuit claims that an August 2020 article by Lorenz contained “numerous false and disparaging statements” about Jacob and her companies, together with an accusation that she leaked nude photos of one in all her shoppers to “manipulate him.”

A rep for the New York Times stated: “Ms. Jacob’s main complaint is that The New York Times gave voice to young people who felt they had been mistreated by her. It’s troubling that she has turned to litigation to try to silence those who criticize her business practices. We plan to defend against the suit vigorously.”

Lorenz didn’t return requests for remark.

Jacob began leasing out areas within the mansions of Los Angeles to a few of her shoppers, giving them a spot to crash whereas they created viral movies. The swimsuit alleged that Jacob jacked up the hire on tenants who lived in her influencer home, “Kids Next Door,” and that Lorenz’s story uncovered the agent’s enterprise practices and relationships with influencers — claiming that they had been harassed over overlaying hire, not getting paid for their work and getting pressured to supply content material each day.

Known because the TikTok agent for influencer advertising, Jacob is CEO of Influences, an organization she began in 2018 that managed as many as 85 TikTok stars and labored with manufacturers together with Mastercard and Universal Music Group. Her TikTok influencers included Brittany Tomlinson, Addison Easterling and Charli and Dixie D’Amelio.

Some of these shoppers have tens of hundreds of thousands of followers on the platform, and 5 of them have been included on Forbes’ highest-earning TikTok creators record.

Adam Cohen and Ariadna Jacob attend Influencer Management Company Influences' Hosts Launch Party For Girls In The Valley at The Sugar Factory on March 12, 2020 in Century City, California.
Ariadna Jacobs is suing the New York Times and reporter Taylor Lorenz for $6.2 million over an August 2020 article.
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Marcus Olin, a member of Kids Next Door who lived in the home leased by Jacob, advised The Times that he and his fellow creators feared getting sued by Jacob if they didn’t adhere to the content material creation quotas that Jacob had mandated.

“We were expecting a quota where we could pay our half of rent through brand deals. But we weren’t getting enough deals to cover our half of rent,” Olin advised The Times, including that he had unsuccessfully tried to be launched from his contract. “Anytime talent wants to leave, she goes straight to suing them,” he stated within the interview.

Another creator, Tomlinson, recognized on social as Brittany Broski, filed a state labor complaint earlier this week, stating that Jacob withheld greater than $23,000 from her. Tomlinson advised Lorenz that Jacob tries to “lock” creators into her contracts. Her criticism additionally claimed that Jacob demanded as much as 20 p.c in fee.

Jacob denied all the claims about her in Lorenz’s article.

In the lawsuit, Jacob stated that after the article was revealed, she misplaced all 85 of her TikTok shoppers and the cash that was tied to their contracts. She claims she spent tens of hundreds of {dollars} of authorized charges.

The New York Times Building is seen in New York City on February 4, 2021.
In its article, The Times wrote that Jacob harassed shoppers over overlaying hire, not getting paid for their work and getting pressured to supply content material each day.

Jacob stated that since Lorenz’s article ran, she has been fired by all of her shoppers and that she has had issue approaching new expertise and that main manufacturers stopped doing enterprise together with her agency.

Jacob advised leisure commerce publication TheWrap, which first broke the information of the lawsuit, that she hasn’t recovered any cash that she claims her shoppers owe her.

“After the New York Times article, I was radioactive in my industry,” Jacob advised TheWrap. “People believed Taylor’s lies that I stole from clients, leaked revenge porn, filmed young people without consent and pretended to be friends with social media God Gary Vaynerchuk, someone who’s actually been a close friend and advocate of mine for over 10 years.”

“I spent every last penny,” Jacob stated. “It was overnight, I went from all these people I invested in, for months and much longer, and now being told they should not work with me in Hollywood.”

Court papers additionally detailed how Jacob sought out psychological well being therapy and skilled suicidal ideas following the article’s publication. She additionally left California and relocated to Las Vegas with a view to “seek new careers and business ventures,” the swimsuit stated.

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