Shortly after Jennifer Lopez cut up from Ben Affleck — some 17 years earlier than they spectacularly rekindled their romance this spring — the diva’s then publicist Rob Shuter accepted the recommendation of her administration to smuggle her into the 2004 Golden Globes by way of a facet door.
“Jennifer’s team wanted her to avoid awkward questions on the red carpet,” Shuter recalled to The Post. But the megastar was having none of it. “I’m not creeping in like a criminal,” she instructed Shuter on the best way to the ceremony. “I’m walking in with my head held high.”
True to her phrase, the Bronx-born singer stole the limelight in a surprising orange robe. She refused to touch upon the breakup, however her dazzling flip confirmed Affleck and the public what he was lacking.
“She knows exactly who she is and gets back up when she stumbles,” Shuter stated, explaining that J.Lo’s breathtaking look on the Golden Globes at a time of bother was typical of her resilience. “She’s very driven and won’t shy away from a challenge.”
Inspiring tales in regards to the ups and downs of A-list celebrities are chronicled in Shuter’s new self-help guide “The Four Word Answer” (Post Hill Press). He hopes readers will be taught to channel the self-belief and confidence adopted by his well-known clientele to craft their public personas and remodel their lives for the higher.
The title displays the tip the 48-year-old gave to every of his employers once they first took him on. He inspired them to establish their “brand” in not more than 4 phrases. For instance, his shopper, Diddy, homed in on: “Black, King, Important, Connected” and Jessica Simpson opted for “Smart, Funny, Loyal, Kind.” J.Lo, in the meantime, selected, “Sexy, Powerful, Kind, Shebang” — the latter referring to the full package deal of getting all of it collectively.
“After a while, those words became their mantra,” Shuter stated. The boldface names would write the definitions down and hold them useful to remind them of their ideas.
Diddy definitely embraced the thought of connecting with individuals.
Shuter, who has additionally represented Jon Bon Jovi and Ashlee Simpson, stated: “He’d at all times wish to know the names of the photographers who took his footage and the journalists who interviewed him.
“He’d find something they had in common and make a connection.”
According to Shuter, the rapper turned vogue mogul labored exhausting to advertise variety “long before Black Lives Matter.”
“We were shooting a ‘Vote or Die’ segment for ‘Good Morning America,’” he stated, referencing Diddy’s 2004 campaign to influence younger adults, notably black youth, to be extra political. “The set was decorated with huge, blown-up posters of major stars modeling T-shirts for the campaign,” stated the previous flack. “But they have been all white.
“Diddy said to the producers: ‘Why don’t any of them look like me?’”
He insisted on delaying his slot for an hour whereas posters have been unexpectedly created of fifty Cent, Naomi Campbell and Usher sporting the identical slogan.
“At the time, Diddy was among very few people of color on television,” stated Shuter, who later moved away from movie star dealing with and turned a gossip journalist. “He knew representation was important.”
As for Jessica Simpson, Shuter maintains the actress and singer is greatest summed up by the phrase “smart,” the primary of the 4 attributes she chosen for her model.
“Contrary to her ditzy image, she is incredibly astute,” he recalled. “She recognized that part of her appeal was being the underdog – a star that people could really identify with.”
For occasion, she elicited sympathy from followers throughout her 2006 divorce from Nick Lachey, who began courting his present spouse, mannequin Vanessa Minnillo, inside months of their separation.
As heartbreaking because it was on the time, the episode helped Simpson play up her fame because the gauche, barely broken woman subsequent door.
“She’d deliberately put lipstick on her teeth before media interviews or walking the red carpet,” revealed Shuter. “Not looking perfect made her relatable and ultimately more successful.”