The cone bra is back

What goes round cones round.

More than three many years after Madonna made Jean Paul Gaultier’s conical bra a popular culture touchstone, a brand new wave of fashion stars are becoming a member of the “breast dressed” checklist in equally pointy items.

Superstar siblings Kylie Jenner and Kourtney Kardashian each lately stepped out in classic Gaultier clothes with the identical pert, perky bust.

“Say So” singer Doja Cat donned a more exaggerated version plucked from the French designer’s Fall 1987 assortment for her “Planet Her” album artwork, whereas Bella Hadid modeled a pearlescent seashell version in Gaultier’s mermaid-themed “Les Marins” marketing campaign.

And then there’s rap royalty Cardi B and Megan Thee Stallion, whose viral “WAP” visuals make “Like a Prayer” look like “Sesame Street” — making them maybe Madonna’s worthiest fashion and religious successors.

Cardi B in her "Up" music video
In Cardi B’s “Up” music video, the rapper and her backup dancers put on Gaultier-inspired velour cone bras by Rey Ortiz.
YouTube

Fittingly, Cardi paid homage to Madge in her “Up” music video in February, busting strikes in a powder blue velour cone bra and matching lace-up scorching pants from Rey Ortiz. She then doubled down on the sartorial salute on the Grammys, performing in a rose gold chrome version with shoulder pads.

And on Sunday’s BET Awards 2021 red carpet, all eyes had been on Houston hottie Meg in her customized Grecian-style Gaultier robe, full with the designer’s signature badass bustier.

Megan Thee Stallion at the 2021 BET Awards
Megan Thee Stallion’s 2021 BET Awards robe put a skin-baring spin on Gaultier’s iconic silhouette.
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“With BET celebrating the ‘Year of the Woman,’ I wanted to have something that really celebrated the body and the feminine figure,” the “Savage” rapper’s stylist, Zerina Akers, instructed Page Six Style, including that her consumer “felt super confident and beautiful” within the look.

“Vintage and archival pieces in general are having a moment, and Jean Paul Gaultier is one of those designers that really embodied and celebrated the feminine figure in a way that still had a bit of a futuristic approach. It’s definitely stood the test of time,” Akers stated.

Inspired by the bullet bras of the Fifties and adorned with spiral stitching and an uncovered zipper, Gaultier’s unique conical bra — popularized by the Material Girl throughout her 1990 Blond Ambition tour — turned the idea of underwear fairly actually inside out.

“Theoretically, you think about the corset as a very constricting garment; it holds the body, it controls the body, it forms the body, it molds the body,” Natalie Nudell, a style historian and adjunct teacher on the Fashion Institute of Technology, instructed Page Six Style.

“But what’s interesting in Gaultier’s version is that instead of being an undergarment, it’s the garment. And it sort of takes it out of this constrictive place into a place of female liberation.”

For the controversy-courting Madonna, then scorching off her polarizing “Like a Prayer” video that explored themes of intercourse, race and faith, it was an ideal match in additional methods than one.

Madonna wearing her cone bra in 1990
Madonna personally requested that Jean Paul Gaultier create all of the costumes for her 1990 Blond Ambition tour, together with her notorious conical bustier.
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To make certain, style’s developed significantly prior to now 30 years. Next to the sheer “naked” clothes and dangerously plunging necklines widespread on pink carpets immediately, Gaultier’s once-brazen brassiere appears to be like nearly demure.

Still, says Nudell, the symbolism of energy behind the subversive fashion stays the identical.

“This look, this exaggeration of the breasts, is really an empowering silhouette,” she stated — making it excellent for immediately’s boundary-pushing boldfacers like Cardi and Megan, who “present themselves as extremely empowered women, using their bodies and their sexualities as a tool to do that.”

Megan Thee Stallion and Cardi B performing "WAP" at the 2021 Grammys
Megan Thee Stallion and Cardi B carried out their X-rated hit “WAP” in the course of the 2021 Grammys, wearing matching metallic outfits that paid clear homage to the Queen of Pop.
Getty Images

As for Madge? She’s continued to collaborate with Gaultier all through her profession, and has even introduced back her cone bra a number of occasions through the years, most memorably on the 1991 Cannes Film Festival premiere of “Truth Or Dare” and through her 2012 “MDNA” Tour.

After all, expressing your self by no means goes out of fashion.

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