Less than a 12 months earlier than the pandemic, “Million Dollar Listing” star Frederik Eklund moved to Los Angeles with the hopes of operating a bi-coastal company — a lifestyle where he’d constantly travel between New York and Los Angeles.
This season of Bravo’s “Million Dollar Listing New York” premieres May 6, and it’s going to present 43-year-old Eklund beneath extra stress than ever as he brokers New York actual property gross sales from California throughout the coronavirus pandemic.
“Being very determined — and a bit of a control freak, as I am with my business — it was very hard to get that phone call from my assistant… where he said ‘All the airports are closing,’” Frederik instructed The Post. “The city kind of shut down where I just couldn’t travel. It was very frustrating.”
A Bravo press launch mentioned that Eklund struggled to keep relationships with builders who questioned his understanding of the new real estate market in New York City.
NYC luxurious gross sales slowed to a halt within the second quarter of 2020, however right now, the Manhattan luxurious market is transferring nearly as quick because it did earlier than the pandemic, although at decrease costs; there have been 3% fewer gross sales and a 15.5% inexpensive common gross sales worth within the first quarter of 2021 in contrast to the identical time final 12 months, according to Douglas Elliman.
“There was no market. It was actually like a complete vacuum” at first of the pandemic, the Swedish actual property dealer instructed The Post. “Demand just stopped. The sellers were still there, the listings were still there, [and] we even had new sellers that wanted to sell and come to the market.”
MLDNY followers can expect some drama with “competitors” this season, because the six-foot-five dealer’s bodily absence within the New York actual property market creates an influence vacuum. Brokers Kirsten Jordan, Ryan Serhant, Steve Gold and Tyler Whitman co-star with Eklund on the present. Luis Ortiz will not be slated to return, according to this season’s cast lineup.
“There were a lot of competitors — let’s just say that and generalize it a little bit — that [were] trying to steal or take over my business because ‘Frederik left,’ which I did, but not fully, and it wasn’t my fault that I couldn’t get back fully,” he mentioned. “So that is going to get heated and a little dramatic.”
Meanwhile in Los Angeles, Frederik didn’t discover it straightforward to break into a brand new market, the place the likes of established luxurious brokers like Chris Cortazzo, Jade Mills, Mauricio Umansky, Sally Forster Jones and Aaron Kirman. Fans will see him be part of the solid of “Million Dollar Listing Los Angeles,” premiering June 6, together with established characters like Tracy Tutor, alongside Josh Altman, Josh Flagg, James Harris and David Parnes.
“In L.A., I’m an underdog, and I really had a little bit of a hard time to adjust,” he mentioned. “In New York, I’m the top dog. In L.A., I’m definitely not. And I have to prove myself here and ruffle a lot of feathers here locally.”
But it appears the Eklund Gomes staff (his brokerage is co-led by John Gomes) is discovering a method to thrive: current gross sales in New York City embody a $7 million penthouse in Chelsea, a $2.2 million loft in Lincoln Square and several other condos on Bleecker Street in Noho from $2-$6 million. He even lately received the privilege of being the unique brokerage for the luxurious condominium constructing above the Museum of Modern Art, according to a press release earlier this month.
And within the Los Angeles and Bel Air space, the Eklund Gomes staff lately offered a $16.25 million property within the Pacific Palisades, a $6.7 million mansion in San Juan Capistrano and a $4 million dwelling in Coto de Caza, the brokerage’s website says.
“Being Frederik — the only person I know how to be — I still have to be number one in New York, although I don’t live there anymore, and I can’t get there. So you’re about to see some real creative solutions,” he mentioned.
Despite enterprise challenges, his biggest achievement throughout lockdown was in his private life. At the top of March, Eklund was 160 days sober, he shared on Instagram in an emotional post.
“I feel that I finally had a lot of time on my hands to be the best that I could,” he mentioned. “I chose to look at 2020, at the pandemic, as something good for me — as in realizing what’s really worth something — focusing on my family more and how quickly the kids grow up.”
Eklund and his husband Derek Kaplan, 46, have three-year-old twins, Frederik Eklund Jr. and Milla Eklund, and Derek’s 10- or 11-year-old son Kai, who lives along with his mothers in London.
The brokerage additionally has a presence in Florida and, now, Texas, the place Frederik and his household are transferring to open a brand new department of the agency. When requested about TV exhibits, he says he’s simply showing on “Million Dollar Listing New York” and “Million Dollar Listing Los Angeles” for now.
“I’m currently on two [shows]. I say that with a big smile,” he mentioned. “We are opening in Austin and soon in Houston. We have some really exciting agents we’ve hired, some incredible projects we’re launching in Austin, and for course, we have some really big projects in Dallas coming.”