Instagram is a platform with enormous advertising and marketing potential. It
has one billion month-to-month lively customers, 64% of customers between 18 and 34 years, 25+
million enterprise accounts, and a projected $18 billion USD in advert income this
But, amid this cut-throat competitors, it is getting more durable
for manufacturers to appeal to eyeballs and develop their Instagram organically.
They are always on the lookout for solutions on how to enhance
engagement, develop followers organically, what’s the proper time to put up and the way
many hashtags to use in a caption.
Lucky for them, solutions lie within the Instagram Engagement
Report 2021. They knowledge within the report is predicated on the evaluation of 100 million
Instagram posts shared throughout a million accounts.
Based on that knowledge, it offers solutions for questions like:
many hashtags to embody within the caption
lengthy the caption must be
is the most effective time to put up on Instagram
influencers get the best engagement
Here are some key insights from the report that that may
be beneficial for companies to develop their Instagram followers organically.
How to interact your viewers?
Audience engagement is calculated by including up the common
likes and feedback that you just obtain per put up, divided by your complete variety of
The common engagement of an Instagram put up in 2020 was simply
2.2.6%, that too if we add the engagements for posts by extremely in style
One attention-grabbing perception is the lower in engagement for
picture posts. In 2020, video posts have been extra doubtless to obtain the next quantity
of likes and feedback on common. This was adopted by carousel posts, then
single picture posts.
There has additionally been a change in the best way viewers engages
with posts. Engagement with posts by way of likes and feedback goes down, and now
customers now partaking by saving, sharing, or just viewing posts.
So, if you’re wanting to develop your Instagram organically,
you want to focus extra on video content material. New options like Insta reels and
tales are simpler in partaking the viewers.
How lengthy ought to the captions be
Longer captions obtain extra engagement on the Instagram.
The median engagement price will increase as captions received longer,
and was highest with posts with captions between 1,000 & 2,000 characters.
The candy spot of partaking caption size within the 500–1,000
and 1,000–2,000 characters vary.
Hashtags or no hashtags? Too many hashtags or too few
These have been probably the most contentious questions when it comes
to posting on Instagram.
This report says: much less hashtags.
In 2021, the common Instagram put up had 6.93 hashtags, down
from a median of 10.74 hashtags final 12 months.
Instagram permits 30 hashtags per put up. However, there isn’t any
proof that including too many hashtags end in extra engagement. Surprisingly, as
the variety of hashtags elevated, common engagement charges dropped.
Top Instagram hashtags don’t essentially convey engagement.
The most partaking hashtags seem to be much less generic than the preferred ones
corresponding to #love and #instagood.
This means manufacturers ought to search for their personalised
hashtags particular to their area of interest and steer away from extremely in style and generic
When to put up on Instagram
It isn’t any secret that engagement on Instagram fluctuates with
According to this report, engagements spike within the early
night between 6:00–8:00pm native time. This is the time of highest
Other peak hours for engagement are between 12:00-01:00pm
The trick is to optimize your posting across the viewers’s
schedule to make sure that your model is current as they scroll their Instagram
What day to put up
The greatest day to put up on Instagram relies upon on the character of
account. For way of life, restaurant, journey or blogs, the viewers is probably going to
be extra lively on weekends.
For companies, and information channels, followers interact extra
For weekends, posts made on Sunday do barely higher than posts on Saturday. For week days, Monday is the most effective day for engagement, adopted by Friday. Midweek see least engagement.
There isn’t any one-size-fits-all method when it comes to rising your Instagram followers, attain and engagements. But, these insights give the essential concept on how to curate your instagram technique for max attain and engagement.